You’ll Have to Kill a Child, but at Least You’ll Look Good Doing It
our new project, Capitol Cuties, is a response to CoverGirl’s Capitol Collection line and we are really, really excited about it.
Seconded. Of the many whackadoo merchandising tie-ins associated with Catching Fire (Subway comes to mind), the CoverGirl campaign may be the worst. There were plenty of ways to create cosmetic tie-ins that didn’t fetishize poverty or so thoroughly embrace and sanitize the barbarity of the Capitol.
Yep, here’s the meta part of the Hunger Games Trilogy that surprisingly goes over so many heads. Watching people complain about characterizations and choices made during filming (ie: romance v. non-romance between Katniss and Peeta), and of course the larger marketing campaign’s either total lack of self-awareness or complete immersion into the narrative, play right into it. Largely, these movies are not about showing Katniss’s struggle, but about selling the spectacle to the us as an audience.
Arg, I love/hate these books/movies.
Husband after seeing the Covergirl commercial: ”I didn’t even read the books, and even I know that’s f*cked up.”